Business

“Calabar Carnival eyes 15 million global viewers, hotels at full capacity” – Commissioner 

The 20th edition of the Calabar Carnival is set to captivate a global audience of approximately 15 million viewers as it unfolds today, with the main event broadcast live on DSTV. 

Cross River’s Commissioner for Information, Erasmus Ekpang, shared insights into the success of the carnival, noting that hotels have been fully booked since Tuesday, testifying to the heightened anticipation surrounding the cultural event. 

In an interview, Ekpang conveyed the state’s enthusiasm, asserting only those who had the foresight to secure hotel bookings in advance are currently spared from the accommodation squeeze. 

Ekpang acknowledged the crucial role of sponsors in ensuring the success of the carnival, stating, “Some banks and DSTV are working in partnership with the state government.” The collaborative efforts have contributed to the event’s prominence and scale, making it a significant cultural milestone. 

This year’s edition of the Calabar Carnival introduces new dimensions, including its expansion into the Northern and Central senatorial districts of the state.

The initiative aims to foster a sense of inclusivity and belonging among residents in these areas. The Commissioner revealed that the carnival has already traversed Ogoja in the North and Ikom in the Central, with additional highlights such as the reintroduction of the children’s segment on Wednesday.