Business

Kenya and Uganda form tourism pact, aim to boost tourism revenue within both countries

Kenya and Uganda has formed a tourism pact while agreeing to collaborate with each other to boost tourism revenue in their respective countries.

The collaboration includes a merging of culture between the two east African countries with the goal of driving up the number of visitors each country receives.

According to Business Insider Africa, the both countries plan to integrate certain aspects of their culture including dance, traditional cuisines and other cultural activities to create an atmosphere of cross-cultural tourism driving up the revenue they both make from tourism.

The above decision was hatched during a 4 day visit by the Ugandan consulate to Mombasa. The four-day trip was concerning the Uganda Festival, a culinary and cultural event organized in Kwal, Kilifi, and Mombasa. The festival aimed to attract Kenyan and international visitors.

The Consulate general explained that 500,000 Kenyans visited Uganda and 200,000 Ugandans visited Kenya for business and tourism in 2023.

The two east African countries share a border and have a long history of trade and interaction between them.